The New (ab)Normal! Let’s get Open… and Stay Opened! (May Newsletter)
/
I feel like I can say that none of us ever had a thought about 2020 that included this awful pandemic. It has evoked such a stream of awareness… that starts with the front liners who have selflessly served so many, who count the most… and reaches to our beaches, paths and courses, and with them, the businesses that are built upon our lifestyles.
But for all of us who have started a business, nurtured it, see it go through the spectrum of business cycles, it's heartbreaking. Life-long dream businesses are in jeopardy. Our sense of responsibility is torn between compliance and defiance. As employers, we know our colleagues are counting on us… and just as many people are counting on them… that is the wonder of California’s small business community. 90% of San Diego businesses are classified as “small.”
So, what to do? How about remain compliant. Follow social guidelines. Be patient. Be prepared. Spend a little money at all of your favorite shops and stops. For businesses, make sure you got the funding you deserve, either CARES or EIDL. If you did not, and are deserving, ask for help: we might be able to provide guidance.
Most importantly, lead by example. It’s always the right time to do the right thing. Following guidelines now saves lives and helps prevent a recurrence. That's a win!
Check out this 360 video from the fabulous artists at Jiva VR featuring Bill Walton, Rob Machado, and Tiffany Joh… pretty much says it all!
-bob
