Creating jobs and making connections is what we do.  

We are a not-for-profit organization of like minded individuals who appreciate businesses built from passion for a lifestyle. We are committed to the growth and development of Sports and Active Lifestyle Industry (SAL) and support healthy living companies in all stages, by fostering innovation, providing business mentorship and building communities.

Allow our Executive Chairman of the Board and NBA Legend, Bill Walton to tell you a little bit more about us…

Are you a Sports and Active Lifestyle business looking to join our community? Learn more about the benefits of membership and how to join our community of over 100 SAL businesses and service providers.

Are you looking to start or grow your business? We have a range of executive mentoring programs focused on sharing the knowledge of experienced business professionals to help businesses in our space get to the next level.

Catch a glimpse of the types of conversations we have around SDSI with our podcast from Executive Director, Bob Rief - Views From The Bus.

Bob’s famous VW bus that is. For just about any outdoor sports or active lifestyle brand that you like, own, or want, there’s a good chance that Bob Rief has been involved. He was behind Merrill Footwear, Reef Sandals, and Sanuk, and as head of Nike Golf, he signed a college kid called Tiger Woods. Bob was also part of Callaway Golf, K2, Nordica, and Raichle-Molitor. A lifelong waterman, Bob knows the sense of authenticity and community inherent in the culture and he’s built it into every brand. He’s a held many titles: board member, CEO, founder, GM, marketing director, president, and sales manager, and now podcast host highlighting some of the best business stories and inspiration in our industry.

Catch Views From The Bus wherever you get your podcasts.

If you represent a business in our space, we’d be happy to hear from you! Not sure what’s included in the “Sports and Active Lifestyle Industry”? Some examples are included below:

  • Action Sports - Surfing, skateboarding, snowboarding and Skiing, BMX, Motocross, etc.

  • Biking – Mountain Biking and cycling

  • Hiking and Outdoors – Camping, adventure trekking, kayaking, scuba diving, etc.

  • Yoga and Pilates – Apparel, Equipment and Accessories

  • Fitness – Cross fit, martial arts, gym equipment and apparel

  • Health and Wellness – Mindfulness and Meditation services, sport related medical devices, apps and accessories

  • Sports Tech – app enabled devices, web based services, big data

  • Coaching and Technique – Products and services

  • Team Sports - Youth, competitive, professional and recreational

  • Sports Nutrition – Food, drinks, apps and services

  • Food and Beverage – Promoting healthy choices or with an eco conscious focus

SDSI welcomes all. 

We know that for our industry to thrive, all perspectives need a seat at the table.  We actively seek strategies and partnerships that support diversity in the Sports and Active Lifestyle Business population.

Become an SDSI Insider and receive a monthly update on all things SDSI: SAL companies, news, events, job openings, mentor programs updates and more.