From start-up to global success, we believe all companies can benefit from shared knowledge.  Our proven mentoring structures are built to help sports, active lifestyle and healthy living companies at all stages of growth. 

Our mentor community of over 100 executives and founders share their knowledge and experience to help build stronger, better businesses in our space.

The best way to get to where you are going, is to ask someone who is on their way back
— Bill Walton, SDSI Executive Chairman of the Board


Who do we help?

  • Early stage founders looking to fill a knowledge gap

  • Companies of all stages that are preparing to, or are currently, raising funds

  • Solo founders or small teams that are looking for advice on efficiency and scale

  • Businesses facing a pivot or business development challenge

  • Established businesses looking for industry specific advising


We’ve been helping Sports and Active Lifestyle Companies since 2008 - and we know mentoring makes a difference.

The mentoring I received in my first meeting alone was some of the most priceless business information I have ever learned. For a small business owner to be able to connect with the level of people that donate their time to SDSI is priceless. I feel like I have real, inside information on how the best brands became successful.
— Kristen Buchanan, Founder & CEO, The GoodOnYa Bar. 2013 SDSI Accelerator Graduate

Who are Sports, Active Lifestyle and Healthy Living Companies?

SDSI is an organization that focuses on Sports, Active Lifestyle and Healthy Living businesses and commerce.  Not sure if your business qualifies?  Here’s some examples below, but you can always send us a message and ask!

  • Action sports - Surfing, skateboarding, snowboarding and Skiing, BMX, Motocross, etc.

  • Biking – Mountain Biking and cycling

  • Hiking and Outdoors – Camping, adventure trekking, kayaking, scuba diving, etc.

  • Yoga and Pilates – Apparel, Equipment and Accessories

  • Fitness – Cross fit, martial arts, gym equipment and apparel

  • Health and Wellness – Mindfulness and Meditation services, sport related medical devices, apps and accessories

  • Sports Tech – app enabled devices, web based services, big data

  • Coaching and Technique – Products and services

  • Team Sports - Youth, competitive, professional and recreational

  • Sports Nutrition – Food, drinks, apps and services

  • Food and Beverage – Promoting healthy choices or with an eco conscious focus


FAQ

  • No. Though we are based in San Diego, all program critical elements are conducted virtually, with any in-person components considered optional.

  • Yes, and no. We do not do individual mentor pairings outside of our mentoring programs. Through more than a decade of knowledge sharing experience we’ve learned that structure is key to successful mentoring outcomes.

  • No, well, maybe… None of our mentor programs are tied to, or focused on funding. However cash flow is important to any healthy business, so business financing conversations and relationships are always important around SDSI.

  • Our programs vary in time commitment and intensity, but all of our programs are designed for working founders and busy leaders. Our mentors work to provide the type of clarify and focus that helps leaders prioritize their time effectively.

  • Most of our programs are all extensions of membership with SDSI. SDSI is a 501c3 not -for-profit. Pricing varies by business stage and program structure. Programs start at $250 for early stage businesses and from $3,500 for growth focused programs.


Our Programs

 
 
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For entrepreneurs in ideation and planning stages: Our Gateway Program takes business knowledge from conceptual to real world. With this program you gain access to the SDSI Business Plan Template and see firsthand how entrepreneurs in the launch and growth phases of their business structure their plans. You’ll also receive one-on-one guidance from an SDSI mentor, and have the opportunity for introductions to SDSI service providers who are vetted experts in their fields.

 
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For businesses with market traction looking to grow: Our flagship mentoring program offers unique structured, yet flexible business mentoring to prepare companies for scale.  Best for businesses with an existing product or service, our rigorous screening process pairs companies with teams of mentors to help prepare to raise funding, launch new products, develop strategic partnerships and position themselves for sustainable growth.

 
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For established businesses looking for industry specific advising: Highly confidential and fully customized to each company, SDSI Masters is our executive, peer-to-peer mentoring program that pairs mature businesses with industry veterans to solve problems, pivot and/or direct future growth.


SDSI welcomes all. 

We know that for our industry to thrive, all perspectives need a seat at the table.  We actively seek strategies and partnerships that support diversity in the Sports and Active Lifestyle Business population.


The monthly update on all things SDSI and SAL: Company updates, news, events, job openings, mentor programs updates and more.