Perseverance... (October Newsletter)

So much is unsettled… election, Covid 2.0, the red tier/purple tier, opening/closing State roller coaster, more PPP. Masks, social distancing and hygiene are every day realities. With “tactics driving strategy,” it feels like it’s impossible to get ahead of the game.

But, in a world where health means everything, where the front line workers are doing so much for so many, where sadness and personal loss of family members is an all too common experience, there are some good signs.

The Sport and Active Living (SAL) industry is actually doing well. Consumers are changing. Home officing in some capacity will continue, and with it, the liberation from the formal 8 consecutive hour workday. That means more time for personal health or outdoor activity. For many SDSI members it represents an increase in business, an unanticipated and very welcome increase for most.

Our SDSI Accelerator has registered the largest number of companies in a single cohort ever! The entrepreneurial juices are flowing. Young people and their companies are busy creating tomorrow’s economy. It's awesome!

Of course, the temptation is to get back to work and bring opportunity up to scale, and do it now. But it’s time for even more patience, hard as it is to bear. Let's team up patience and perseverance, play by the rules and get back to business as soon as it is safe for everyone. The long game looks very promising!

-bob

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