Light, the Tunnel and a GPS (Feb Newsletter)

If appearances can be trusted, it does indeed look like we are at the beginning of the end of this version of the pandemic. The County is merging from Purple to Red. The infection rate is on a decline. ICU availability is increasing. Schools are estimating opening April 12th. Employment is rising. Cares2 support and the State of California business and consumer assistance funds are starting to flow. Home officing seems to be taking root, liberating many people from the average workday… giving time to exercise and get fit. Of course, these are very significant way points.

So, we have the tunnel, we see the emerging light, now we all need the GPS… to navigate the opportunity for those of us whose business is headed for what may be the very best year in memory. Supply chain backups, lower manufacturing output, and new consumer “funny money” are very powerful forces that surely will drive demand above supply well into 2022.

But the recovery is not universal. Our Event based members and their 60,000 employees are not out of the woods. One mission for all SDSI members is to help create pressure on our local leaders to get back safely to outdoor public events. Arizona has the public at PGA events: we need the same at the Open, at Del Mar, at Petco for the new awesome Padres, for the Loyal, for our youth soccer leagues and suppliers, for Wonder Front and their awesome music scene... The pandemic is not over at SDSI til we are all back on track... please help us make it happen. Call or text your local county or city leadership!

bob

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