Marketing in the Post Pandemic Times (March Newsletter)

Dare we consider this? Are we jinxing ourselves in acknowledging the fact that covid barometers are all indicating a significant reduction in new cases? San Diego County is moving down the infectability scale. Stores are opening again, as are restaurants. Opening Day is April 1… go Padres! Kids are headed back to school. Spring sun is bringing our event industry to life, thankfully.

With respect to all the personal heartache this pandemic has caused, it looks like we are in fact emerging into the new future which looks like… what? Will Work from Home continue in a meaningful way? Will there be inoculation passports? What are employee/employer rights regarding back to work and vaccine mandates? Will ecomm continue to be the spearhead of new consumer habits or will brick and mortar retail be the celebration point as consumers shed their social distancing restraints? Will demand continue to exceed supply? Will all those ships off Port of LA get offloaded?

With so many questions, we’re going to try and tackle them one topic at a time – starting with Marketing in the Post Pandemic Times – an interactive panel discussion presented by SDSI and Group Y. Join us on April 8th to hear from thought leader Guy Kawasaki, along with top SAL industry executives from: Sony (Matt Parnell, Marketing Director), Sun Bum (Cynthia Herrera, CEO), Electra Bicycles (Kevin Cox, President), and BLDG Active (Justin Gardner, CEO) who will discuss how they’re planning for the road ahead. Bring your questions and get ready to take notes! Register to join us here.
-Bob

READ THE FULL NEWSLETTER HERE