June 15, 2021: CA Reopening (May Newsletter)

June 15th, just around the corner, what does it mean? Back to the… future? Back to the office or… work at home…? School…? Well, time for the next Chapter of the Covid saga. One thing is for sure: we cannot move forward without remembering the sacrifices families made and the Herculean efforts our first responders put forth to meet this tragic event head on. “Thanks” seems like a trite and shallow statement, I am hoping that adding “heartfelt” makes our Thank You all the more credible. To really make it credible, make sure you thank all the responders you know personally…soon!

So on to the immediate future, one of critical importance to all of us in the San Diego Lifestyle industry; how transformative will the pandemic experience be? How will it impact my business? My briefest of hopes:
1. Padres, SD Loyal, Gulls bring fans together… Hopefully Golf and Wonderfront Music follow suit. The Seals click in with their new season in December.
2. The event industry… the Convention Center, Airport, Tourism Board, marriages… EVENTS.com… all come back in an avalanche of activity and success.
3. Personal health strategies remain important across San Diego and that the YMCA, Mesa Rim Climbing and all of our gym, yoga and other health oriented venues and business get fully open and flooded with customers.
4. The Del Mar Thoroughbred Club brings the Opening Day back, 2 seasons of racing and the best Breeders Cup ever.
5. Our own Surf Cup gets the hundreds of thousands of kids back on the fields of play.
6. Retail, led by Sun Diego, makes a social event out of the shopping experience and that specialty shops across the sports spectrum emerge stronger than ever.
7. And that the “new” work week remains balanced between WFH and WFO, and that the new “free time” continues to drive demand for all the SDSI member businesses.

And finally, that SDSI can return to “real time” meetings and events. We are a business community based on communication…in some ways we are thankful for the Zoom culture, but for me, missing seeing everyone, catching up on the happenings, talking shop, are all a fundamental part of our success. Can’t wait to meet up again!!
-bob

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